Selling on Instagram and WhatsApp.
For many small businesses in India, Instagram is the shop window and WhatsApp is the cash counter. Today you'll set up a simple, professional system to turn followers into paying customers.
The social selling system
| Step | Tool | Tip |
|---|---|---|
| Attract | Instagram reels, posts | Show the product in use, behind the scenes, happy customers |
| Inform | Highlights + WhatsApp catalogue | Menu, prices, sizes, delivery areas, FAQs |
| Enquire | DM / WhatsApp | Reply fast, ideally within minutes during business hours |
| Order | WhatsApp order format or a Google Form | Collect name, item, quantity, address, date |
| Pay | UPI QR / payment link | Advance for custom orders |
| Deliver | Own delivery, local delivery apps or courier | Share tracking or updates |
| Follow up | Thank you + review request + repeat offer |
A ready order format
To order, please send:
1. Name
2. Item and quantity
3. Delivery date and time
4. Full address with landmark
5. Any message on the cake
We'll confirm the total. 50% advance via UPI confirms your order. Thank you! 😊Save this as a WhatsApp quick reply (Business app) so you never type it again.
Reply fast, reply well
- Most social buyers ask: price, availability, delivery, customisation. Answer all four in your first reply.
- Use quick replies, labels (New / Paid / Delivered) and the catalogue.
- Be polite even with people who only ask the price and leave.
Delivery options
- Own delivery for nearby orders.
- Local delivery apps (for example Porter, Rapido parcel, Dunzo-style services where available) for same-day local orders.
- Courier aggregators like Shiprocket or Delhivery for shipping across India.
- Pack well. A crushed cake or leaking attar bottle ruins all your marketing.
Not good. Slow reply and no useful information. The customer has already bought elsewhere.
Good. Fast, complete and ends with a question that moves to the order.
What's the biggest reason social media enquiries don't become orders?
Speed and clarity convert enquiries into sales.
Your task (30 min)
Set up WhatsApp Business with a catalogue, an order-format quick reply and labels. Create Instagram highlights for Menu, How to order and Reviews. Time yourself replying to a test enquiry with complete information.
Lesson 10 complete!
You can set up a social selling system, handle enquiries quickly, close orders and deliver reliably. Next: Amazon, Flipkart and Meesho.
Next: Amazon, Flipkart and Meesho →