Your one-page business plan.
You don't need a 50-page business plan to start. You need one clear page that answers the key questions: who, what, how, how much. Today you'll write yours using the Lean Canvas, a tool startups use worldwide.
The one-page plan (Lean Canvas, simplified)
| Box | Question | Tiffin example |
|---|---|---|
| Customer | Who exactly? | IT employees aged 22–35 in Gachibowli |
| Problem | Top 3 problems | Oily office food, expensive delivery, no time to cook |
| Solution | How you solve them | Fresh home-style lunch, less oil, delivered by 1 pm |
| Unique value | Why you, in one line | "Ghar ka khana, office pe, on time" |
| Channels | How customers find you | Office WhatsApp groups, LinkedIn, referrals, Instagram |
| Revenue | How you earn | ₹2,200 monthly subscription per person |
| Costs | Main expenses | Ingredients, packaging, delivery boy, gas, phone |
| Key numbers | What you'll track | Subscribers, cancellations, cost per meal |
| Advantage | What's hard to copy | Loyal customers, taste, reliability |
The numbers that matter
Price per meal: ₹100 (₹2,200 / 22 days)
Cost per meal: ₹55 (food ₹38, packaging ₹7, delivery ₹10)
Profit per meal: ₹45
Fixed costs per month: ₹6,000 (gas, phone, helper share)
Break-even: ₹6,000 / ₹45 ≈ 134 meals/month ≈ 6–7 subscribers
Goal (month 6): 40 subscribers = 880 meals = ₹39,600 profit before fixed costsBreak-even is the point where you stop losing money. Know it before you start.
Each product costs ₹60 to make and sells for ₹100. Fixed costs are ₹8,000 a month. How many must you sell to break even?
Profit per unit = ₹40. ₹8,000 ÷ ₹40 = 200 units.
Module 1 test
Which business idea is strongest?
Real problems with existing spending.
The best proof of demand is…
Actions, not opinions.
Break-even is when…
After break-even, you start making real profit.
Before taking any loan, you should…
Avoid riba and understand what you sign.
Your task (30 min)
Fill in the one-page plan table for your idea and calculate your break-even. Share your plan (without private numbers if you prefer) in Shia Circle c/Career for feedback.
Lesson 4 complete!
You have a one-page plan with customers, problem, solution, channels, costs, revenue and key numbers. You finished Module 1!
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