Scripts and storytelling.
The hook gets attention; the script keeps it. Most viral short videos are carefully scripted, even when they look casual. Today you'll learn short-video structures and the basics of storytelling.
The short-video structure
| Part | Time (60-sec reel) | Purpose |
|---|---|---|
| Hook | 0–3 sec | Stop the scroll |
| Context | 3–10 sec | Why this matters to the viewer |
| Value | 10–50 sec | The tips, story, steps or reveal |
| Payoff + CTA | 50–60 sec | Satisfying ending + one action (follow, comment, save) |
Example script (60 seconds)
HOOK (text: "Your CV is getting rejected by a robot")
"Most big companies use software to read your CV before any human does."
CONTEXT
"If it can't read your CV, you're rejected, even if you're perfect for the job."
VALUE
"Three fixes: One, use a single column, no tables or photos.
Two, copy the exact skills from the job description, if you really have them.
Three, save as PDF with a simple file name, like Ayesha_Fatima_CV.pdf."
PAYOFF + CTA
"Do these three and a human will actually see your CV.
Save this, and follow for Part 2: the summary line recruiters love."Writing for speaking
- Short sentences. One idea each.
- Talk like you talk to a friend, not like a textbook.
- Cut every word that doesn't add value. Then cut again.
- Read it aloud: if you stumble, rewrite.
Storytelling basics
Stories keep people watching because they want to know what happens next.
Example: "Last year I failed 3 interviews (problem). I realised I was answering 'Tell me about yourself' with my family history (struggle). I changed to present → past → future (change). The next interview, I got the offer (resolution)."
What's the purpose of the "context" part right after the hook?
Context turns curiosity into a reason to keep watching.
When telling stories of the Prophets, the Ahlulbayt (a) or Karbala, use reliable sources, avoid adding invented details for drama, and keep the respect these figures deserve. Our AI Scholar shows sources you can check.
Which line is better for a spoken script?
Short, conversational and clear.
Your task (30 min)
Write a full 45–60 second script for one idea from your idea bank, using hook → context → value → payoff + CTA. Read it aloud with a timer and trim it until it fits.
Lesson 6 complete!
You can script a 30–60 second video with a strong structure and tell a simple story with tension and payoff. Next: shooting on a phone.
Next: Shooting on a phone →