Email and WhatsApp marketing.

Social media followers can disappear if an algorithm changes. But a customer list (emails and WhatsApp numbers who agreed to hear from you) is yours. Today you'll learn to use it well, without being spammy.

Why "owned" channels matter

In India, WhatsApp is often the most powerful owned channel for small businesses. Email matters more for B2B, online courses and professional services.

Build the list with permission

• Ask at billing: "Can we send you offers on WhatsApp? Maximum 2 messages a month."
• A QR code: "Join our WhatsApp updates for Ramzan specials."
• A website form offering something useful: a price list, a recipe e-book, a discount.

Permission is essential

Adding people to broadcast lists without consent is spammy, annoys customers, and can get your WhatsApp number blocked or reported. India's data protection law (DPDP Act, 2023) also expects consent for using personal data.

WhatsApp Business app features

• Business profile: address, hours, catalogue, website.
• Catalogue: products with photos and prices.
• Quick replies: saved answers to common questions ("/menu", "/location").
• Labels: tag chats as New order, Paid, Delivered.
• Broadcast lists: message many saved contacts at once (they only receive it if they've saved your number).
• Greeting and away messages.

For larger businesses, the WhatsApp Business Platform (API), through approved providers, allows automation and templates.

Writing a good broadcast

Assalamu alaikum! 🌙
Our Ramzan Special is here: Haleem combo (Haleem + Double ka Meetha) for ₹349.
Available 6–11 pm daily, Tolichowki & Mehdipatnam.
Reply "HALEEM" to pre-book. Reply STOP to unsubscribe.

Short, useful, clear action, and an easy way to opt out.

Email basics

• Free tools like Mailchimp or Brevo (free plans) handle sending and unsubscribes.
• Subject lines: specific and honest ("Your 10% Eid discount ends Sunday").
• One main message per email, one clear button.