Influencer collaborations.
When a trusted Hyderabad food creator says "this haleem is amazing", thousands of people visit the shop. Influencer marketing can work brilliantly, or waste money on fake followers. Today you'll learn to choose and work with creators wisely.
Influencer tiers
| Tier | Followers (approx.) | Good for |
|---|---|---|
| Nano | 1K–10K | Very local, high trust, affordable, often barter |
| Micro | 10K–100K | Niche audiences, good engagement, reasonable rates |
| Macro | 100K–1M | Wide reach, higher cost |
| Mega | 1M+ | Big brand awareness, very expensive |
For local businesses, nano and micro creators often bring better results per rupee.
Check before you pay
A clear brief
Brand: Zaiqa Haleem House, Tolichowki
Goal: Footfall during Ramzan evenings
Deliverables: 1 reel (30–45 sec) + 2 stories with location tag
Key points: Slow-cooked 12 hours, family seating, open 6 pm–2 am
Must include: Paid partnership label, our handle, location
Do not: Make health claims or compare with named competitors
Timeline: Visit by 10th, post by 12th, stories on 12th and 15th
Payment: ₹8,000 + meal, 50% advance, 50% after postingDisclosure is required
India's consumer advertising guidelines (from the Department of Consumer Affairs, 2023) require influencers to clearly disclose paid or sponsored content, such as using the platform's "Paid partnership" label or tags like #ad or #sponsored. Hiding paid promotions misleads followers and can bring penalties.
A creator has 200K followers, but most reels get under 1,000 views and comments are only emojis. What should you do?
Engagement and real comments matter more than follower count.
Module 3 test
In Meta Ads, the objective is chosen at which level?
Campaign = objective; ad set = audience and budget; ad = creative.
₹3,000 spent, 60 orders. Cost per order?
3,000 ÷ 60 = 50.
Negative keywords in Google Ads…
They prevent wasted spend.
Before adding people to a WhatsApp broadcast, you need…
Consent first.
Paid influencer posts in India should…
Disclosure is required.
Your task (25 min)
Find 5 Hyderabad creators in a niche (food, fashion, education). For each, note followers, average views of the last 6 reels, comment quality and audience fit. Rank them for a local business you know and write a brief for your top pick.
Lesson 12 complete!
You know influencer tiers, how to check for fake followers, how to brief creators, and India's disclosure rules. You finished Module 3!
Next: Analytics and reports →